Effective Date: January 23th, 2024

This policy explains how we collect, use, share, and process your personal information when you visit shine-buy.com website and related Shine-buy apps. It also describes your rights regarding personal data and explains how to contact us for more information about our data practices or to exercise your rights. As per data protection laws, we are the data controller for all your personal information on Shine-buy.

Before using our services, please read our terms and conditions along with this privacy policy. If you do not agree with our terms and conditions or this privacy policy, please do not access or use our services.

Policy Changes: Shine-buy may periodically modify this policy. If there are changes, we will post the modified date at the top of this policy. If the changes have a significant impact on your privacy rights, we will attempt to provide advance notice through the website or other contact methods to allow you a reasonable opportunity to review the changes before continuing to use the website or services. If you do not agree with the modified policy, please stop using the website or services.

How We Collect Your Personal Information?

1.1 When you visit and use our services, we may collect your personal information through various means, whether you provide it voluntarily or it is automatically collected by the system. The former includes personal information like your name, email, gender, address provided during account registration, while the latter includes device information used to access our services and personal information we may collect from third parties.
1.2 The following categories of personal information are collected:
(a)Your contact details: Name, email, phone number, delivery address, and billing address.
(b)Personal profile: Various information uploaded or submitted to Shine-buy's personal center, including avatars, hobbies, etc.
(3)Browsing and purchasing behavior: Records of browsing, searching, adding to cart, favorites, checkout, purchase, and payment activities on Shine-buy website or app.
(4)Comments: Product and order-related comments and opinions submitted on Shine-buy.
(5)Third-party login information: Information collected when you log in to Shine-buy through third-party services (Google/FB), including login names and avatars.
(6)Device information used when accessing our services, including device type, unique device identifier, MAC address, operating system, browser version, browser, your IP address, etc.
(7)Your preferences: Choices related to website display, ad and push notification timing and frequency, etc.
(8)Your real-time location: Approximate location based on your IP address to provide more accurate language, currency, logistics, and product sorting for your convenience.
(9)Other information provided by users and other organizations in legal situations, such as contact information, demographic data, or interests.
(10) Information provided by other organizations: Other organizations may provide information related to you, such as contact information, demographic data or interests, etc. under legal circumstances.
(11) Contact information and identity information provided by our user surveys or other marketing activities that you voluntarily participate in.
(12) Information from fraud and crime prevention organizations: If we suspect that your account is suspected of fraud or other crimes, we may provide information to us through credit counseling, fraud and crime prevention organizations.

2,How We Use Your Personal Information?

By collecting and using your personal information, we aim to provide you with better services:
2.1 Fulfillment and processing of orders: Your provided identity and address information, including name, phone number, delivery address, financial information, and payment account information, ensures timely processing and fulfillment of your orders.
2.2 Provide customer support, enhance pre-sales and after-sales experience: Our customer service team will contact you through the provided phone number, email, social media, etc., to offer one-on-one pre-sales and after-sales service.
2.3 Optimize your shopping experience: Through IP location, we can provide language, currency, and product recommendations suitable for you. Browsing history and preference data help us better sort and recommend products for you.
2.4 Conduct marketing, advertising, and other promotional activities: Your email and phone number may be used for telephone and email marketing. Device identifiers, operating systems, and cookie information guide and measure the effectiveness of our advertisements. Data generated during your use of our services, such as browsing records, cart additions, favorites, shares, orders, and returns, is used for market research, statistical analysis, and personalized ad recommendations.
2.5 Improve our products or services: Device information and access data used on the website or app help us enhance our products or services.
2.7 Fraud prevention and other illegal activities: We prevent and detect fraud and credit risks through self-assessment or identification by third parties.
2.8 Comply with legal and regulatory requirements: Your provided ID or passport information is used for customs clearance, and transaction records and certain information are used to handle and resolve legal disputes.
Generally, we anonymize or encrypt any information we collect to ensure the privacy of your personal information. Anonymous information may be used for testing our IT systems, data analysis, product improvement, advertising, and marketing.

3 Sharing Your Personal Information

We may share certain personal information with the following parties:
3.1 Our users: We may share some information with other users to enable interaction with them based on your service features and preference settings.
3.2 Internal sharing within our company: We may share this information among various departments within the company to improve user experience, provide better customer service, and offer higher-quality personalized ad recommendations.
3.3 Service providers: We may share some data with various service providers involved in our services, including cloud storage, mobile application or software optimization services, CMS software, email service providers, system maintenance service providers, third-party payment companies, multi-channel advertising and marketing platforms, order fulfillment service providers (logistics, warehousing, delivery, returns, order status notifications, etc.), fraud prevention, and information security service providers, and other service providers you may choose.
3.4 For legal reasons with law enforcement agencies, regulatory bodies, and other parties: We have a legal obligation to disclose your personal information to protect our rights, property, or safety, as well as the rights, property, or safety of third parties or to discover and investigate illegal activities and violations of any agreements we have with you.
Apart from the above situations, we will not disclose identifiable personal identity information to any third-party company or individual. We may provide aggregated statistical information about website users to third parties, but we ensure that this information cannot identify anyone before disclosure.

4 Personalized Marketing and Advertising Based on Personal Interests

We may deliver personalized marketing advertisements through various channels or methods:
4.1 System Emails: Personalized email pushes triggered by certain activities on the website or app, including successful registration, password modification, successful order placement, shipping notifications, and arrival notifications, as well as marketing emails automatically sent based on your browsing behavior.
4.2 EDM Email Marketing: We may contact you through email periodically, providing the latest information about our products and services, including new arrivals, marketing activities, member activities, etc. If you do not wish to receive EDM marketing emails, you can click the unsubscribe button at the top or bottom of the email to unsubscribe from our EDM emails.
4.3 Social Media and Online Chat Tools: We may contact you through your provided social media account or online chat tool account and provide one-on-one service support.
4.5 Advertising on this website or other websites: We or our advertising partners may show you ads on our website or other websites. For this, we or our advertising partners may collect information about how you use this website, or information about the type of devices, interactions, and views you or your devices connect to this website. The collected information may also include the IP address of the device connecting to the website or the email address you provide to us or our website. We or our advertising partners use the collected information to ensure that the ads you see on this website or other websites or applications are more relevant to you.
The technology used by our advertising partners can identify the device you are using or the email address you are using, but not specifically as an individual. Usually, cookies and similar technologies are used to provide such ads. You can read our cookie policy for more information on cookies and how to manage their use.

5 Storage and Transmission of Personal Information

5.1 Storage: This includes local storage and cookies; refer to the cookie policy for cookie information. We will retain your personal information, including any communication between us, within the time frame specified in this policy.
5.2 International Transfer: The personal information we collect may be transferred to countries or regions outside your jurisdiction (especially outside the EU) and stored in those countries or regions. Some jurisdictions provide different levels of protection for personal information, and in some cases, the level of protection may be lower than in the jurisdiction where you usually reside. We will take all reasonable measures to ensure the safe and proper handling of your personal information according to this privacy policy.

6 Third-Party Websites

Our website and app may contain links to third-party websites. This privacy policy does not apply to third-party websites other than Shine-buy and related apps. We recommend reading the privacy policy of third-party websites before using their services. We do not assume any responsibility or obligation for the privacy policy of third-party websites.

7 Your Rights

7.1 Access, Modify, and Delete Your Personal Information: You have the right to access, modify, and delete your personal information. To protect the privacy and security of your personal information, we may ask you to provide data to confirm your identity and exercise the right to access personal information. If we believe that deleting or changing information may violate any law, we may not fulfill your request to delete or change information.
7.2 Unsubscribe from Our Marketing Emails, see 4.2
7.3 File a Complaint: If you believe we have violated your privacy rights, contact us through our customer service email [email protected] to attempt to resolve the issue.

8 Request to Delete Your Account and Clear Your Data

If you choose to close your Shine-buy account and request the deletion of your personal data, you will be unable to wholesale and customize on Shine-buy. You will also lose login information and browsing and purchase history, as well as lose your accumulated customer level. We don't want to see you leave, and we will make every effort to resolve any issues you may encounter. But if you still want to close your account, please check your account to ensure:
(1)Your account has no pending or processing orders.
(2)Your account wallet balance is zero.
You can log into your personal account, choose to delete the account in the account backend, or contact our customer service email [email protected] to apply for the deletion of the personal account. Once you delete the data, your purchase data, browsing data, favorites, credit wallet, user level data, etc., will be deleted. For you, you still need to clear the cache, cookies, and browsing history for each device and browser used to log in to the account.